The Indian Premier League (IPL) 2025 is gearing up for an electrifying season, and sponsorship deals have hit new highs. With franchises witnessing a 20-30% increase in sponsorship revenue, IPL continues to be a magnet for major brands. Teams like Punjab Kings, Kolkata Knight Riders (KKR), and Gujarat Titans have secured record-breaking deals, reinforcing the tournament’s commercial dominance.
IPL 2025: A Sponsorship Boom
The 18th edition of IPL has attracted an unprecedented number of sponsors, with major teams expanding their brand partnerships:
Punjab Kings: Over 20 sponsors, marking a 30% revenue increase.
Kolkata Knight Riders (KKR): 25 sponsors, up from 21 in 2024.
Gujarat Titans: 32 sponsors, up from 27 last season.
Key Drivers Behind the Sponsorship Surge
Increased Brand Interest: Companies see IPL as a high-visibility platform for branding and engagement.
Regional and Global Presence: IPL attracts sponsors from various industries, including fintech, FMCG, insurance, and gaming.
Digital-First Activations: Brands are leveraging digital content and fan engagement strategies.
Higher Consumer Engagement: IPL provides direct interaction with fans through in-stadium activations, social media, and merchandise collaborations.
Expanding Fantasy Sports Market: Platforms like Dream11 and My11Circle continue to capitalize on the league’s popularity to boost user engagement.
Major Brand Partnerships in IPL 2025
Punjab Kings: New & Returning Sponsors
Punjab Kings has added multiple new sponsors, including:
Freemans Measuring Tools
Kshema General Insurance
EcoLink (Philips Brand)
Adidas Perfumes
Neo Wheels
Amul
A key highlight is Kingfisher’s return as a partner after a long gap, reinforcing its market presence. The team has also renewed deals with major brands such as Dream11, Jio, BKT, Kent, and Avon, solidifying long-term partnerships.
Kolkata Knight Riders: Expanding Brand Portfolio
KKR has increased its sponsor count, with RR Kabel and Vikram Solar joining the franchise’s sponsorship ecosystem. Additionally, existing sponsors have doubled down on their investment, capitalizing on KKR’s massive social media outreach and strong league performances.
Gujarat Titans: 32 Sponsors & Counting
Gujarat Titans has expanded its sponsor list, with notable new partners like:
The Pokémon Company
Spinner (Reliance Sports Drink)
Fujifilm Instax
Dream Game Studios
AMUL Protein
Euro Foods
Cricket Icons Figurines
PlayR
IPL 2025 Sponsorship Revenue Projections
Industry experts predict that total team sponsorship revenue will surpass ₹1,300 crore, with top franchises like Mumbai Indians and Chennai Super Kings generating up to ₹150 crore each.
Jersey Sponsorships See High Premiums
Mumbai Indians secured a ₹40 crore per year front-of-jersey deal, reflecting a 33% jump from the previous sponsor.
Chennai Super Kings also upgraded their front-of-jersey sponsor, showcasing the high demand for prime branding spots.
Teams are moving towards long-term brand partnerships, ensuring consistent brand visibility across multiple IPL seasons.
Beyond Jerseys: Brands Go Digital & Interactive
While jersey sponsorships remain crucial, brands are exploring digital-first strategies to engage fans:
Adidas Perfumes, Neo Wheels, and Amul Ice Cream are integrating branded content campaigns and influencer collaborations.
Dream11 and Pokémon are bringing in gamified experiences for fans.
Gujarat Titans & Fujifilm Instax are offering Augmented Reality (AR) experiences for stadium audiences.
Punjab Kings & Real Cricket are launching interactive gaming features to boost digital engagement.
IPL 2025: Sponsorship Trends & Insights
Multi-Team Sponsorship Approach
Some brands have opted for a multi-team sponsorship strategy for greater visibility:
Reliance Jio remains a common name across jerseys.
Dream11 continues to sponsor multiple franchises.
BKT Tires and Spinner have tied up with several teams.
Coca-Cola, Campa Cola, and Amul have expanded their beverage sponsorships across multiple franchises.
Sponsorship Categories Dominating IPL 2025
Fantasy Sports Platforms – Dream11, My11Circle.
Fintech & Banking – SBI, insurance firms.
Consumer Electronics – Reliance Digital, Fujifilm.
Beverages & FMCG – Coca-Cola, Campa Cola, Amul.
Gaming & Digital Entertainment – Real Cricket, Dream Game Studios.
FAQs: IPL 2025 Sponsorship & Revenue Trends
1. How much has IPL 2025 sponsorship revenue grown?
IPL franchises have seen an estimated 15-20% increase in sponsorship revenue compared to IPL 2024.
2. Which teams have the highest sponsorship revenue?
Top teams like Mumbai Indians and Chennai Super Kings are expected to generate up to ₹150 crore each from sponsorships.
3. Why are brands investing heavily in IPL sponsorships?
Brands leverage IPL’s massive viewership, digital engagement, and fan loyalty to build high-impact marketing campaigns.
4. Which industries are leading IPL sponsorships in 2025?
Fantasy gaming, fintech, FMCG, insurance, and consumer electronics are among the top industries investing in IPL sponsorships.
5. What new sponsorship trends are seen in IPL 2025?
Brands are focusing on digital-first activations, influencer marketing, AR experiences, and interactive fan engagement strategies.
6. What makes IPL a lucrative platform for sponsors?
IPL provides a global reach, diverse audience, high social media engagement, and exclusive branding opportunities, making it a top-tier advertising platform.
Conclusion
IPL 2025 has solidified its position as a sponsorship powerhouse, with brands pouring in record investments to engage with cricket’s massive audience. As teams continue to innovate with digital activations and immersive brand experiences, IPL remains a prime marketing platform for businesses worldwide.
Stay tuned as IPL 2025 kicks off on March 22, setting new benchmarks in sports sponsorships!
